A Amazon Store offers every brand manufacturer the opportunity to present their products free of charge in their own brand shop on Amazon. It is structured like a small online shop and contains an overview of all your brand's products.
How do buyers discover a store?
Brand stores are not immediately recognizable and cannot be found by chance. The Amazon search bar is not designed to display Amazon Stores in search results. Nevertheless, there are of course several ways to get to a store.
As an Amazon seller, you can Sponsored brands campaigns link directly to your store If the customer clicks on the ad, they are automatically redirected to the corresponding subpage in the store.
Another way to get to a store is via the brand byline. The link to the store is located directly below the title on the product detail page. Users are redirected directly to the store's homepage.
A store can also be linked outside of Amazon. For example, on the own website or on social media, Where users use their own Amazon.com advertising address from an Amazon URL, such as Amazon.com/brandname, can easily be redirected to the store on Amazon.
The Amazon Store can also be accessed via the Google search results page be found. Due to Google indexing, it is therefore also advisable to pay attention to relevant meta descriptions and good SEO optimization in general when creating a store.
To generate even more brand loyalty, buyers can also share the store on social media, such as Facebook or Twitter.
It's also worth mentioning that Amazon Stores are also displayed on mobile devices, whether in the app or on the web. When creating the store, care should therefore be taken to ensure that it is also displayed in the correct format on mobile devices.
What other benefits does an Amazon Store offer?
The Store Insights dashboard provides a comprehensive understanding of store-related sales. It illustrates important factors, such as daily number of visitors, page views, and all traffic sources.
In addition, an Amazon Store offers the opportunity to highlight the special features of your brand through individual and appealing content. With an optimal combination of images and texts, the shopping experience of store visitors can be significantly improved.
The store offers potential customers the opportunity to get even more information about your products. For this reason, products that require explanation and their application in particular find additional space here.
Another advantage of Amazon stores is that existing customers can be made aware of additional products and potential customers can get an initial overview of the product range.
Amazon stores are also suitable for promoting active deals. You have the option of so-called Deal Widgets Add to your shop which promote the latest offers. This can increase the visibility of deal products and have a positive effect on sales, particularly at special events such as Prime Day or Cyber Week.
What is the best way to convert landing pages?
Basically, it's important to set up a store well right from the start. Thanks to a structured structure, appropriate linking and guidance through the shop, the customer can easily find their way around and is encouraged to buy additional products. Regardless of which landing page the customer lands on, he should immediately know what it is about, what the product brings him and how he can buy it quickly and easily. The last point makes for eye-catching calls to actions. Navigation and thus the division of the product range into appropriate shop categories or sub-pages plays a particularly important role for Sponsored Brands campaigns. If product-specific search terms are directed to a subpage with twenty different products from other categories, the customer does not feel picked up with their product search and leaves the store immediately.
Why The customer previously sees nineteen other products that do not match their purchase intent and it is very likely that they have neither time nor desire to scroll to the bottom of the page to find the product they are looking for.
The faster and easier it is made for the customer in their product search, the higher is the probability that they will also buy the product.
Who can create stores?
Stores can now be created in many different countries, such as Germany, Italy, France, as well as Brazil or the USA. Amazon vendors have been able to set up stores for a long time. As a seller, on the other hand, the brand must first be registered in the Amazon brand register. Setting up a store is free of charge for both sellers and vendors.
How is a store created?
- The setup is self-service via the so-called Store Builder
- Using ready-made templates or drag-and-drop tiles, categories can then be created for the respective products
- Individual images, videos and texts can be added to make the store appealing
- Finally, the store is submitted to Amazon and checked within 24 hours
And you're ready to go!
