If you scroll through the search results on Amazon, you will notice some products that have a badge next to their product image. Probably the most famous badge on the online marketplace is the “Amazon's Choice” badge, which now bears the German name “Amazon's Tip.” This badge suggests that this item was specifically selected by Amazon and is rated as the best result of my search. But what is actually behind this award and what criteria does Amazon use to select the products for it? We'll take a closer look at the Amazon badge and look at what criteria you need to meet as a seller to get the badge for your product.
What is the Amazon's Choice Badge?
Amazon's Choice, or now Amazon's Tip, is a purchase recommendation for end customers. This recommendation relates to the search term entered by potential buyers. Amazon itself describes the award as a recommendation for “highly rated products with a good price-performance ratio that are available immediately.” The Amazon Choice badge on a product can significantly increase sales. However, the coveted badge receives per search term only one ASIN, which usually appears on the first page of search results.
How do I get the Amazon's Choice Badge as a seller?
The essential question that a seller now asks himself is: How do I get the Amazon's Choice Badge? As is so often the case on Amazon, the general basic requirements for this are optimized content, a successful advertising strategy and the highest possible sales figures.
According to Amazon, more specific requirements are as follows:
1. Excellent customer reviews:
Good quality and value for money products have a realistic chance of getting the badge. Your product should have at least 4 stars with the highest possible number of customer reviews.
2. High purchase rate:
High purchase rate among users who are looking for a relevant keyword. Both the right targeting in the ads and SEO to make the products discoverable play an important role.
3. Low return rate:
A high return rate is an indication that your product is being sold but is ultimately not satisfactory from a customer perspective. A high return rate is not conducive to receiving the Amazon's Choice Badge. A seller should therefore ensure that product images and characteristics correspond to reality.
4. Amazon Prime Delivery:
Products that carry the Amazon's Choice Badge are generally Prime eligible. It can therefore be even more worthwhile for retailers to use shipping via Amazon (FBA).
Important: The Amazon's Choice Badge is not a permanent award. A product only bears the seal as long as it meets Amazon's criteria.
