Endangered market shares due to a lack of Amazon expertise among established brands in the growing OTC pharmaceutical market. Our holistic solution strengthens the image, increases awareness and protects the brand on Amazon.
The role of over-the-counter (OTC) products in e-commerce is constantly growing. These are over-the-counter products, but they are still only available in pharmacies. Amazon itself does not have licenses to sell OTC products. This offers opportunities for pharmaceutical brands to successfully place their OTC products on the platform.
We offer a comprehensive solution that strengthens the brand presence on Amazon, increases awareness and protects the brand. With Amazon seller accounts and comprehensive marketing expertise in the healthcare sector, we help leading pharmaceutical brands increase their growth.
With many years of experience in the pharmaceutical market, we know the specific requirements and regulations of the pharmaceutical industry, which must be strictly complied with
Success in the pharmaceutical sector on Amazon requires a well-thought-out strategy that takes into account aspects such as identifying potential and choosing the right marketing mix. The significant market potential is increasingly attracting pharmaceutical brands to the Amazon marketplace as a sales channel.
Successful Amazon OTC strategy: The key lies in market analyses and brand audits
Appropriate market analyses and brand audits form the basis for a successful Amazon strategy. How are the competitors' market shares distributed, which product categories offer attractive potential and much more.
Optimizing the Amazon OTC presence: More traffic and higher conversion through targeted product presentation
The improvement of product presentation and brand presence on Amazon is carried out taking traffic and conversion aspects into account. This includes the targeted adjustment of product descriptions, images, and other content to ensure that more potential customers become aware of the offers and then actually decide to buy. It is a crucial step towards increasing visibility on Amazon and increasing the conversion rate, which ultimately leads to higher sales.
Our expertise includes a deep understanding of the specific regulations for pharmaceutical products in the Amazon context. This enables us to develop targeted strategies that ensure regulatory compliance while increasing the visibility of your pharmaceutical products on Amazon.
In addition, we use the potential of retail media to target customers during their buying process. This means that we use targeted advertising measures to get your products to the right target group when they're already on Amazon and making purchase decisions. This is critical to maximizing the success of your pharmaceutical products on Amazon and ensuring that they get noticed by the right customers.
Ensuring availability: Optimum product availability on Amazon: Efficient logistics and fulfillment management for your success
Our services include ensuring your product availability on Amazon. To do this, we rely on Europe-wide logistics and fulfillment capacities to ensure that your products can be stored and shipped efficiently. We also offer flexible sales models that enable your brand to meet the specific needs of the Amazon marketplace. This ensures that your products are always available and that you can meet customer needs.
