Negative product targeting

Negative product targeting makes it possible to set negative ASINs in automatic campaigns in order to refine the campaigns. Because by excluding unwanted targets and products, spending can not only be minimized, but sales can also be increased.

But what exactly is negative product targeting?

Negative product orientations are comparable to negative keywords. Through the negative Product targeting Can be defined in automatic campaigns for which products and ASINs the ad not should be played out.

This makes it possible to exclude an incorrect or poor listing for a specific product. Negative product targeting is therefore an exclusion process for selected ASINs.

How do you use negative product targeting correctly?

To do this, it must first be known what product targeting actually is. On the one hand, product targeting is a great advertising tool to draw attention to your own brand for competing products. On the other hand, to protect your own listing. The display of ads can be refined according to rating, brand, price and delivery option.

that negative product targeting On the other hand, it is possible to exclude certain ads from organic search results if they either do not match the product in terms of content or do not achieve a good conversion. In order to improve the evaluation and to avoid overlaps, you can also use negative product targeting to exclude targets from manual campaigns in auto campaigns.

When do I set ASIN's negative?

To decide when to set an ASIN negative, you must first set a specific time period. Here, we recommend that you select the maximum period you can select — this is 65 days. The ASINS can then be filtered by various categories, such as: clicks, spending or ACOS.

For example, if you have a lot of clicks but no sales on an ASIN, this ASIN can be switched off because it is irrelevant and only leads to unnecessary spending. It also makes sense to set all ASINs negative that have nothing to do with the respective product category.

For this reason, we recommend setting ASIN's regularly negative, as this makes automatic campaigns more profitable and performance is not affected by avoidable spending.