With the new tool “Analytics and insights” in Kaufland seller portal Retailers now have the opportunity to improve their performance in a targeted manner. This tool not only provides a comprehensive overview of your own sales performance, but also helps to identify unused potential and optimize it in a targeted manner.
Why is that so important?
In today's e-commerce landscape, it's no longer enough to simply be present — it's about constantly optimizing and making data-based decisions. that Dashboard analysis provides detailed information about Offered, sales and prices and at the same time shows specific optimization suggestions that can be implemented immediately.
Here is an overview of the 5 optimization options:
- sales analysis — Keep track of your sales figures and identify trends.
- price optimization — Adjust your prices so that you remain competitive and secure your margins
- Delivery window optimization — Make sure that your products always reach customers at the right time.
- SPA insights — Get detailed insights into specific action programs.
- Selling internationally — Take advantage of the opportunity to also offer your products internationally and thus open up new markets.
conclusion
This tool is a real asset for retailers who want to improve their performance and tailor their offerings even more precisely to the needs of their customers.
