Black Friday is undoubtedly the most important sales campaign of the year — and the decisive question is: Ready to make the most of this opportunity?
OTTO is offering three options this year to focus on your products and benefit from their enormous reach:
1. Flags with limited warranty (free of charge)
If you meet the eligibility requirements, you can sign up for a limited number of Black Friday flags qualify. These flags are used from 19.11.2024 awarded to the best offers. The downside? There is no guaranteethat all of your products receive a flag Without selection, your preparations could be futile — yet there is a real chance of being selected.
2. Guaranteed attention through advertising
OTTO offers a comprehensive advertising package for companies that are willing to invest. From 10,000€ Get a Storefront Special and Sponsored Display Adsthat give your products maximum attention. Your products will be prominent at OTTO homepage, in the search results And on the Product detail pages placed. This can give you a significant competitive advantage, but it's only accessible to companies that are willing to invest accordingly.
3. Additional marketplace discount campaign (free of charge)
An exciting new feature this year is free discount campaign for the categories Fashion, Home, Sports & Drugstore. From 22. to 25.11.2024 You can also promote your products even if they haven't received a Black Friday flag. The promotional products receive a distinctive red “% Extra” mark and become prominent on the homepage, in the OTTO app as well as in the Product listings highlighted. It's a great way to increase the visibility of your products at no additional cost.
Is it worth investing in advertising?
For many retailers, the question is whether investing in paid advertising is really worthwhile. OTTO offers tremendous reach, and Black Friday is one of the best opportunities to take advantage of it. However, smaller brands in particular should carefully consider the costs and potential benefits to make the best decision for their business.
Conclusion: Which option is right for you?
While the free options provide a solid foundation, investing in paid advertising can result in a significant competitive advantage. It is up to every company to weigh up which strategy is the right one to get the most out of Black Friday on OTTO.
