By announcing a new low-cost offensive, Amazon wants to compete directly with platforms such as Temu and Shein in the future. From autumn, non-branded products from China will be shipped to the USA at a price of less than 20 US dollars. This strategy could significantly change the e-commerce market and offers both opportunities and challenges for retailers and customers.

Attractively priced but with a catch:

The products that fall into the category of this offensive range from massagers to weights to cell phone cases. The low prices are undoubtedly an incentive for price-conscious consumers. With a market capitalization of over 2 trillion dollars, Amazon has the resources to enter a price war and thus gain market share.

Delivery times: A decisive shortcoming

A significant disadvantage of this strategy is the extended delivery times. While Amazon customers are usually used to the usual delivery within one or two days, they must expect waiting times of nine to eleven days for the new offers. This extended waiting period could make the offer less attractive, particularly for those who expect fast delivery.

Challenges for retailers

For existing retailers, this development represents a significant challenge. In niche markets in particular, the price war could put further pressure on margins and intensify competition. Retailers must get creative and develop new strategies to stand out in this environment.

conclusion

The new rules of the game that Amazon is setting with this offensive have the potential to have a lasting impact on the e-commerce market. While the low prices could attract many customers, it remains to be seen how the extended delivery times will affect purchasing decisions.

It will be exciting to see how companies react to these changes and what innovative solutions they develop to remain competitive. Stay tuned for more exciting content and updates and check back regularly on our Insights page!