Amazon
Performances

Where Brands Take Off!

Amazon Marketing, DSP Banner auf Amazon, Amazon Seller Account, Amazon Seller Central
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Amazon Strategy

Strategies for success for Amazon: Take the lead with eFly!

As an Amazon marketing agency, we develop a strategy to market your products as profitably and efficiently as possible.

Rely on our expertise in account management! At eFly, we take care of designing your Amazon advertising strategy of tomorrow. With innovative advertising strategies, dedicated design and ongoing monitoring, we maximize the visibility of your products on Amazon. As a point of contact and strategic advisor, we are here to help you achieve your goals and maximize customer satisfaction.

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Potential identification

Successful Amazon Strategy: Market Analyses and Brand Audits as the Key to Success

Appropriate market analyses and brand audits form the basis for a successful Amazon strategy. How are the competitors' market shares distributed, which product categories offer attractive potential and much more.

Business model

Decisive success factor: The optimal business model for Amazon (1P/3P)

Selecting the right business model (seller, vendor, broker) is crucial for continued strategy and overall success. Which of the options, or which of the combinations, makes the most economic sense?

Marketing Mix

Active marketing management as the key to growth

In order to achieve sustainable success on Amazon, active management of all marketing opportunities is required. This includes striving for stable bestseller rankings and sustained sales growth through first-class content content and targeted advertising measures as part of a holistic Amazon strategy.

Governance

Efficient Amazon organization for international e-commerce strategies: Focus on resources, know-how and collaboration

There are specific requirements for your own (Amazon) organization, including the provision of dedicated resources with specialized know-how and effective collaboration within the organization. In an international e-commerce strategy, setting up a lean but effective Amazon organization is crucial to flexibly handle specific tasks and promote agile growth.

Amazon Advertising

Get started with Amazon Advertising: eFly makes it possible!

Amazon advertising is highly complex and, above all, is changing at a fast pace. We improve the visibility of your products and raise awareness of your brand with innovative and individual advertising experiences.

Dive into the world of Amazon PPC marketing with eFly! Our experts develop tailored and effective strategies to optimize your Amazon advertising campaigns. From targeted keyword research to continuous adjustment, we offer you comprehensive solutions for sustainable success in the world of Pay Per Click Marketing on Amazon. With eFly, you not only have a team, but a partner who is fully committed to your success. Together, we increase the performance and visibility of your company.

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Optimization

Here, we not only rely on tooling, but also on the expertise of our experienced performance management team.

Technical expertise, not standard solutions:
Our team understands the uniqueness of your company. Instead of relying on one-size-fits-all solutions, we offer tailored optimization strategies that fit your brand.

Intelligent analyses and adjustments:
Our team uses advanced analysis tools and years of experience to make precise optimizations. We understand the intricacies of your business and adjust our strategies accordingly.

Dynamic development:
In a constantly changing digital landscape, we keep our finger on the pulse. Our team adapts to new trends and ensures that your optimization strategies are always up to date and effective.

With eFly, you not only have a team, but a partner who is fully committed to your success. Together, we increase the performance and visibility of your company.

Tools

Discover the increase in performance through the unique combination of manual optimization and the supporting power of PPC Butler. Our proven strategy takes your Amazon presence to the next level.

Hand in hand: Manual optimization and PPC Butler.
By cleverly combining manual fine-tuning of the automated intelligence of our bid management software, you can achieve precise and effective Amazon marketing.

Deals

Discover the impact of deals on Amazon!

Boost your visibility: Targeted offers increase your presence in search results and deal feeds.

Encourage customer loyalty: Attractive deals create positive shopping experiences and retain long-term customers.

Maximize revenue potential: Deals are strategic tools for long-term growth and attracting new customers.

season

From spring to winter: targeted campaigns for every season.

Each season brings unique opportunities and challenges. Our Amazon marketing team develops tailor-made campaigns that adapt to seasonal trends and focus on your product at the perfect time.

Data-driven strategies: Our experts continuously analyse data to identify seasonal trends at an early stage. This allows us to effectively adjust your marketing to ensure maximum visibility and conversions.

DSP

Amazon DSP makes your brand stand out, both on and off the Amazon platform. We'll optimize your ads to ensure you get the most attention.

Targeted advertising: With Amazon DSP, you can reach your target audience precisely and effectively. Our strategies use advanced targeting tools to ensure that your ads reach the right customers at the right time.

Data-driven decisions: Based on comprehensive data analyses, we continuously adjust your campaigns to achieve optimal results. Amazon DSP allows us to monitor performance in real time and make adjustments.

Maximum visibility: Amazon DSP makes your brand stand out, both on and off the Amazon platform. We'll optimize your ads to ensure you get the most attention.

Amazon content marketing

Convincing content: Amazon success with eFly!

Content is king and is also an integral part of the Amazon world. Anyone who convinces customers on Amazon and wants to stand out from the numerous competitors can no longer avoid compelling content.

Discover the impact of Amazon content marketing with eFly! From A+ premium content to product images and Amazon stores, we rely on high-quality content that not only attracts the attention of your customers, but also strengthens trust. With targeted keyword research, appealing text design and creative visual elements, we maximize the performance of your products and increase your sales.

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Brand Stores

Your brand store on Amazon is more than just a virtual showplace - it's your personal brand universe.

Your brand identity unfolds: The Brand Store allows you to present your brand in all its glory. From visual design to storytelling, your store is where your brand identity comes alive.

Increasing recognition: A well-thought-out brand store strengthens the recognition of your brand. By consistently branding and integrating your unique style, you create a lasting connection with your customers.

A+ & A+ premium content

On Amazon, the first impression counts, and high-quality content is the key. With A+ Content and A+ Premium Content, eFly gives you the opportunity to present your products in a new light.

A+ content for visual excellence: With A+ content, you can add value to your product pages on Amazon. By integrating appealing images, informative texts and comparative tables, you create an impressive shopping experience for your customers.

A+ premium content for extra elegance: Boost your presence with A+ premium content. This extended version of A+ content makes it possible to present your brand even more comprehensively, with individual layouts and a professional look that strengthens the trust of your customers.

Customer loyalty and trust: Both content options allow you to tell the story of your product and build customer trust. Clear, appealing information promotes customer loyalty and increases conversion rates.

Videos

In the world of e-commerce, visual presentation is critical, and videos are your unbeatable tool for shining on Amazon. At eFly, we understand the transformative effect of moving images and the crucial role they play in your success story.

Dynamic product presentation: Videos allow you to show your product in action. From 360-degree views to application demonstrations, customers can fully experience your product, which positively influences the purchase decision.

Increase in conversion rate: Products with video content have been proven to have higher conversion rates. Customers tend to spend longer on product pages and are more likely to make an informed purchase decision.

Gallery images

As experienced e-commerce experts at eFly, we understand that appealing images encourage customers to click on your offers and ultimately make a purchase.

Gallery images on Amazon are not only visually appealing but also allow you to present different views and details of your product.

Build trust: Clear, high-quality gallery images convey trust. Customers can see their product in action and get an accurate picture of what to expect. This results in a higher conversion rate and satisfied buyers.

Dynamic impression: Gallery images allow you to showcase the versatility of your product. From various color options to application examples, you have the opportunity to make a lasting impression.

Amazon SEO &
Translation

Understood worldwide: SEO & translations from eFly!

With tailored SEO optimization and professional translation services from eFly, we make your digital presence effective globally and give your message maximum impact in every language.

SEO optimization for top rankings: Our experts optimize your content according to the latest SEO standards to ensure that your articles rank prominently in search results. From strategic keyword integration to technical optimization, we maximize your visibility.

Linguistic precision through professional translations: Conquer new markets and target groups with our high-quality translation services. Each text is carefully translated by experienced linguists to capture not only the language but also the cultural nuances. This is how your message is understood worldwide.

Global growth through local adjustment: With eFly, we go beyond simple translations. We tailor your content locally to ensure that you're not only understood but appreciated. This creates an authentic connection with your international target groups.

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Bullet points and titles

In the world of online retail, effective Amazon SEO is essential to maximize the visibility and success of your products. Bullet points and titles play a decisive role here.

The first impression counts:
The title is the hallmark of your product. It should be concise, informative, and keyword optimized to stand out in search results. Use relevant keywords to increase your chances of ranking higher.

Bullet points: Clear information, higher conversion
Bullet points offer the opportunity to present key product features and benefits clearly and concisely. Use them to give potential customers a quick overview and motivate them to read more.

Backend optimization

Your presence on Amazon doesn't just depend on your appearance. Backend optimization makes a significant contribution to improving your SEO performance.

Backend keywords: invisible heroes
In the backend, you can store additional keywords that are not visible in the frontend. Use this opportunity to integrate relevant search terms and maximize your discoverability.

Backend attributes: Accurate information for Amazon
Add precise backend attributes to provide Amazon with detailed information about your products. This not only supports search algorithms, but also enables customers to find their product in a targeted manner.

Backend relevance: Influence on placement
Relevance in the backend significantly influences your placement in search results. By cleverly using backend keywords and attributes, you not only increase visibility but also the conversion rate.

Translation

An overview of our translation services:

Accurate product translations:
Our experienced translators ensure accurate and accurate product translations that convey the uniqueness of your products in every language.

Keyword optimization for local searches:
We integrate relevant keywords into translations to ensure that your products are best found in local search results.

Cultural adjustment:
A successful global presence also requires cultural sensitivity. Our translations take cultural nuances into account to ensure that your target audience is addressed authentically.

Continuous updates:
With constantly changing market conditions, we keep your translations up to date. When it comes to updates or new products, we make quick adjustments.

Amazon
Troubleshooting

Problems on Amazon: eFly is here for you!

We help with any issues related to Amazon. These include transfer errors from backend to frontend, blockages, problems with the brand registry, complications when merging variants and much more.

Our experienced troubleshooting team is on hand to identify and analyze challenges and develop effective solutions. We understand the complexity of Amazon marketing and provide tailored strategies to overcome obstacles and ensure that your Amazon business runs smoothly. With precise diagnostics and targeted solutions, we are your reliable partner for an optimal and stress-free Amazon experience.

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Management variants

Managing your products on Amazon requires not only precision, but also an intelligent approach to product variants. At eFly, we offer advanced variant management to efficiently manage your products and identify the optimal structure.

Combination of product variants: efficient organization
We analyse your product range and identify options for combining product variants. Through efficient organization, we reduce redundancies and optimize your product presentation.

Flat-file management: automated data entry
Our flat file management enables automated and structured data entry. We ensure that your product data is integrated correctly and efficiently with the Amazon console to minimize administrative costs.

Identification of the optimal variant structure: Tailored solutions
Each product portfolio is unique. We analyze your products and identify the optimal variant structure to ensure a seamless and attractive presentation on Amazon.

Account & product unlocks

Your products and Amazon account are at the heart of your e-commerce business. But when lockdowns occur, this can lead to significant challenges. At eFly, we understand the urgency and sensitivity of this situation.

Analysis of the reasons for blocking: creating transparency
We get to the bottom of the reasons for product and account suspensions. Our experts carefully analyse the causes and identify what led to the measures.

Tailored action plans: Your individual way to activation
With our deep understanding of Amazon guidelines, we develop tailor-made action plans that are tailored to your specific situation. Each plan is designed to enable you to unlock your products and account.

Experience and expertise: Your reliable partner
Our experienced team has the necessary know-how to manage the complexity of lockdowns. We navigate Amazon policies and use our expertise to implement effective solutions.

Brand Registry

The smooth integration of your brand with the Amazon Brand Registry is critical to the success of your e-commerce business. At eFly, we offer tailor-made solutions for common brand registry challenges.

Missing writing rights: Quick fixes for full control
A lack of writing rights can hinder the management of your brand. We quickly identify the causes and implement the necessary corrections to give you full control over your trademark entries.

Trademark blocked: Immediate restoration of trademark rights
A blocked brand can have a serious impact on your Amazon business. Our experienced team will analyse the reasons for the suspension and work to restore your brand immediately so that you can take full action again.

Brand registry registration: professional support right from the start
Signing up for the Amazon Brand Registry requires precision and knowledge of platform guidelines. We will professionally guide you through the registration process to ensure that your brand is successfully registered.

Amazon OTC

Successful Amazon sales for OTC & prescription medicines.

Endangered market shares due to a lack of Amazon expertise among established brands in the growing OTC pharmaceutical market. Our holistic solution strengthens the image, increases awareness and protects the brand on Amazon.

The role of over-the-counter (OTC) products in e-commerce is constantly growing. These are over-the-counter products, but they are still only available in pharmacies. Amazon itself does not have licenses to sell OTC products. This offers opportunities for pharmaceutical brands to successfully place their OTC products on the platform.

We offer a comprehensive solution that strengthens the brand presence on Amazon, increases awareness and protects the brand. With Amazon seller accounts and comprehensive marketing expertise in the healthcare sector, we help leading pharmaceutical brands increase their growth.

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Pharma expert for Amazon

With many years of experience in the pharmaceutical market, we know the specific requirements and regulations of the pharmaceutical industry, which must be strictly complied with

Success in the pharmaceutical sector on Amazon requires a well-thought-out strategy that takes into account aspects such as identifying potential and choosing the right marketing mix. The significant market potential is increasingly attracting pharmaceutical brands to the Amazon marketplace as a sales channel.

Strategy development

Successful Amazon OTC strategy: The key lies in market analyses and brand audits

Appropriate market analyses and brand audits form the basis for a successful Amazon strategy. How are the competitors' market shares distributed, which product categories offer attractive potential and much more.

Representation

Optimizing the Amazon OTC presence: More traffic and higher conversion through targeted product presentation

The improvement of product presentation and brand presence on Amazon is carried out taking traffic and conversion aspects into account. This includes the targeted adjustment of product descriptions, images, and other content to ensure that more potential customers become aware of the offers and then actually decide to buy. It is a crucial step towards increasing visibility on Amazon and increasing the conversion rate, which ultimately leads to higher sales.

Advertising measures

Our expertise includes a deep understanding of the specific regulations for pharmaceutical products in the Amazon context. This enables us to develop targeted strategies that ensure regulatory compliance while increasing the visibility of your pharmaceutical products on Amazon.

In addition, we use the potential of retail media to target customers during their buying process. This means that we use targeted advertising measures to get your products to the right target group when they're already on Amazon and making purchase decisions. This is critical to maximizing the success of your pharmaceutical products on Amazon and ensuring that they get noticed by the right customers.

Ensuring availability

Ensuring availability: Optimum product availability on Amazon: Efficient logistics and fulfillment management for your success

Our services include ensuring your product availability on Amazon. To do this, we rely on Europe-wide logistics and fulfillment capacities to ensure that your products can be stored and shipped efficiently. We also offer flexible sales models that enable your brand to meet the specific needs of the Amazon marketplace. This ensures that your products are always available and that you can meet customer needs.

Amazon Full Service

Worry-free on Amazon: The eFly full-service model!

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Maximize your Amazon presence with our full-service model — an all-inclusive package that gives you monthly hourly quotas with experts in PPC marketing, content optimization, and SEO to successfully position your business on the platform.

Discover our full-service model — the all-round carefree package for your Amazon marketing. With a monthly quota of hours, our experts from various areas are available to continuously optimize your Amazon marketing. Whether it's PPC marketing, content optimization, or SEO, our dedicated team works within the monthly quota of hours to maximize your Amazon presence. Rely on our full-service model to use the full range of Amazon marketing strategies and successfully position your business on the platform.

Amazon trainings & workshops

Boost your Amazon expertise with our in-house training and workshops.

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Our customized in-house training and workshops aim to deepen your Amazon expertise and strengthen your business. Our experienced experts share best practices and practical insights that you can apply directly to your Amazon store. Contact us to schedule your training and take your Amazon knowledge to the next level. We look forward to working with you to deepen your Amazon expertise.

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Amazon International

From advertising to potential analysis: Pan Europe expansion on Amazon

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We are your competent partner for expanding into the European market. We offer a full range of services, including advertising, content strategies and potential analysis, to make your EU expansion successful.

Our experts develop tailor-made strategies to establish your brand in the EU, increase sales and increase the visibility of your products. Let us plan and implement the path to expansion in Europe together.

More marketplaces

More marketplaces from OTTO to Kaufland: Optimizing content, SEO and advertising

By expanding your sales channels beyond other marketplaces such as OTTO, Kaufland, Zalando or eBay, you maximize your success in e-commerce. The targeted optimization of content, SEO and advertising strategies plays a decisive role in this. These elements enable you to increase your visibility on various marketplaces and increase your sales over the long term. With a well-founded, marketplace-specific strategy, you can strengthen your presence on every marketplace, address potential customers and successfully position your brand. As a result, you benefit from sustainable growth and improved competitiveness in the digital e-commerce landscape.

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OTTO

Through an appropriate combination of targeted SEO optimizations, creative content and targeted advertising, we achieve maximum visibility on OTTO.

We address your target group directly and sustainably increase your success on this marketplace.

Zalando

At Zalando, we rely on a combination of strategic SEO optimization, innovative content creation and targeted advertising.

In this way, we achieve optimal visibility, effectively address your target group and sustainably increase your success on this leading fashion marketplace.

eBay

Our approaches for eBay include precise SEO optimizations, creative content creations, and targeted advertising.

In this way, we maximize your visibility and reach your target group directly, leading to sustainable success in this major marketplace

Kaufland

With targeted SEO optimizations, innovative content and focused advertising, we achieve optimal visibility on Kaufland.

We address your target group directly and sustainably increase your success on this relevant marketplace.

FAQs

Common questions about Amazon e-commerce, FBA, content optimization, and Amazon Ads

What do I do if I want to launch my first product on Amazon but don't have a clear strategy?

If you want to sell your first product on Amazon, a strategic start is particularly important to avoid unnecessary costs. The eFly Amazon agency supports you with a well-founded market analysis and an individual strategy setup that is tailored to your product and target group. This allows you to build targeted reach and visibility right from the start.

I'm already investing in Amazon advertising but barely seeing any results — what can I do?

If your Amazon ad isn't bringing you the sales you want, it could be due to campaign structure, audience targeting, or lack of optimization. The eFly Amazon agency offers continuous analysis and adjustment of advertising campaigns to improve performance and use your advertising budget in a targeted manner.

How can I ensure that my brand presence on Amazon looks professional?

A professional brand presence on Amazon is created through consistent content, high-quality product pages and a well-designed brand store. eFly helps you set up your brand with appropriate content, A+ content and a clear presentation in such a way that it creates trust and provides recognition value.

I get a lot of clicks but hardly any purchases on Amazon — what could be the reason for that?

If many users visit your product page but don't buy, it's often due to insufficient content or lack of persuasion. The eFly agency works with you to develop targeted content - including A+ content and visual optimization - to increase the conversion rate.

What can I do if my existing Amazon business stagnates?

If your Amazon business is no longer growing, a strategic realignment can make sense. eFly offers individual analyses and develops new approaches together with you - whether through targeted advertising, content optimization or adapting your brand strategy.

How can I ensure that my listings are internationally convincing?

For international markets, it is important that your listings are linguistically and culturally adapted. eFly helps localize your content and ensures that your products are visible and convincing even abroad with SEO-optimized translations.

How can I tell if my current Amazon content is good enough?

If your product pages are generating few conversions or customers don't feel addressed, this could be due to the content. eFly offers content audits that check your content for impact, structure and keyword optimization - this gives you concrete tips for improvement.

What specific benefits does a brand store on Amazon offer me and how does it support long-term brand development?

A brand store on Amazon gives you the opportunity to present your brand consistently visually and in terms of content - away from classic product detail pages. eFly helps you set up a store that presents your products in a structured way and at the same time conveys your brand values.

How does working with an Amazon agency like eFly work?

With eFly, it all starts with a detailed analysis of your current situation and goals. Based on this, an individual strategy is developed - whether for advertising, content or international expansion. Implementation is carried out in close coordination, with continuous optimization and a clear focus on results.

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